Archive: ‘Social’ Category

ICWSM workshop on Social Computing for Enterprise 2.0

No comments March 17th, 2013

Submit to our upcoming ICWSM 2013 workshop!

Call for Submissions

Organizations have embraced Web 2.0 technologies, leading to the emergence of ‘Enterprise 2.0’. Workers at successful organizations are increasingly mobile, social, and collaborative. Consequently, the field of social computing is increasingly interested in introducing and studying the tools, practices and methodologies that engender the characteristics of such a workforce. As new social computing technologies continue to be embraced and thereby impact the manner in which work is accomplished in these organizations, it is important to discuss their implications on workforce management topics such as recruiting, retention, attrition, training, assessment, employee engagement and productivity. This workshop will provide a forum where designers, practitioners, as well as social science and computer science researchers can: 1) introduce new tools or methods that address workforce management issues, 2) advance our understanding of workforce issues through qualitative and quantitative empirical studies, and 3) discuss the impact and opportunities recent trends such as social, mobile, and crowdsourcing have on the workforce.

The goal of this workshop is to bring together researchers and practitioners to explore, discuss, and understand challenges and new opportunities that arise from an emerging Social Workforce. Topics of interest include, but are not limited to the following areas:

  • Social listening technologies
  • Data privacy and protecting employee information
  • Novel applications and technologies for workforce management
  • Line of business workforce challenges and solutions, e.g. sales enablement
  • Voice of the employee
  • Ethics of crowdsourcing
  • Critical studies of workforce related issues
  • Cross cultural studies of the workforce
  • Workforce analytics (social analytics, predictive analytics, social network analysis)
  • Industry-specific (e.g. pharmaceuticals, retail, food & beverages) workforce solutions and case studies
  • Novel social learning and knowledge management approaches
  • The role of HR in workforce management and optimization
  • Novel work(place) models
  • Novel approaches for talent management (recruiting, assessment, retention)
  • Crowdfunding


We welcome submissions that address our workshop theme.  Workshop submissions could be research papers or position papers, and should not exceed 4 pages in length. Submissions must follow AAAI formatting guidelines and be sent as a PDF file by email to sadat at Submissions must be received by 18 March 2013, 5:00 PM PDT. Participants will be notified of acceptance by 26 March 2013. Accepted submissions will be published by AAAI Press.

Important Deadlines

  • Paper Submission: March 21, 2013
  • Paper Acceptance Notification: March 26, 2013
  • Final Camera-Ready Paper Due: April 1, 2013
  • ICWSM-13 Workshops Day: July 11, 2013

Privacy, identity, and design

3 comments January 26th, 2012


A few of us were talking at work about Google’s recent changes to its privacy policy.  In case you missed it, effective March 1, Google will create a single profile for each of its user’s by aggregating data from all the Google services one may use like Gmail, YouTube, Search, Android, Google+ and Chrome. Their purpose is to:

…integrate our different products more closely so that we can create a beautifully simple, intuitive user experience across Google.

By a simple user experience, I assume the creation of a single profile aggregating all the data about me will allow Google to surface more relevant content and ads to me. That could be attractive to some. It is more appealing than consolidating privacy documents, which the announcement mentions as one of the reasons for the change. I doubt how many people read the Privacy Policies and Terms of Use of the websites they use.  I understand that Google needs to make money to continue to innovate. We all know that “If you’re not paying for it, you are the product.”

The consolidation of data from different services to create a single profile is intricately tied with identity.  Google’s services are so far-reaching and embedded in our lives that they will perhaps know more than we do about ourselves.  The perception of Big Brother is difficult to overcome.  I imagine most people will be uncomfortable with a single corporation having so much data about them.  Human identity is multi-faceted and different identities become salient depending on the context.  Social Psychology has been telling this to us for years.  More recently, didn’t former Googler Paul Adams show this in his presentation that received much public attention, and is arguably the basis of Google+ circles?  Adams showed how a teacher did not want pictures of what she did in a gay bar to be available to view by the elementary school pupils she was teaching.  Like that teacher, people like boundaries between different aspects of their identity.  I do not agree when Mark Zuckerberg says:

You have one identity… The days of you having a different image for your work friends or co-workers and for the other people you know are probably coming to an end pretty quickly… Having two identities for yourself is an example of a lack of integrity.

The lack of integrity issue has been debunked by many (e.g. read danah boyd’s keynote at SXSW 2010). Humans want boundaries in their lives for a variety of purposes. For example, I use Google Search to double check the spelling of certain words (see… reading my blog does give you insights into my personality!).  But I want a boundary between my searches on Google for what many might consider easy words to spell, and my identity as someone with a PhD. I realize that spell check is not a big use case for Google Search. But it is little features such as these that have endeared Google to so many of us. Keeping boundaries between different identities will not only keep users happy, it is also a key to good design.

Google is only as good as the data we give it.  Because of the recent change in policy, I anticipate a lot of users will look for ways to circumvent Google’s data collection measures.  The proposed changes in Google’s policy prevent anyone from opting out of data collection and still use that service.  If you do not like your data being aggregated, you have no choice but to stop usage.  But Google is so ingrained in our lives that leaving some Google services is unrealistic for most people.  So people will be cautious about what they post, what they do, and how much they use Google.  That means less eyeballs for Google, and consequently less ad revenue. Companies that can overcome the challenge of designing services that respect their users’ privacy will flourish in the long term.

In the meantime, I’ll be refraining from using Google to check spelling!  And don’t even get me started on YouTube videos!